The Stanford MRI Lab hosts the world's first ever 'Love Competition,' in which seven contestants have five minutes to neurochemically love some 'as hard as they can.
'The Love Competition is an unusual hybrid of a short documentary film and scientific study.Brent Hoff, a filmmaker and editor of the video magazine Wholphin, teamed up with Stanford University’s Center for Cognitive and Neurobiological Imaging to investigate the neurochemical nature of love, with a competitive twist.
The beauty of the film, and the study, lies in how sincerely the research subjects tackle the task at hand. They share the stories of their greatest loves in amazingly heartfelt on-camera interviews. From a 10-year-old kid to a couple that has been happily married for over 50 years, everyone describes love (or lack of it) differently.
For some, their time in the fMRI scanner has a transformative effect. In the end, of course, it isn’t really about winning anyway.